In recent years, people are becoming increasingly interested in working for companies that make a difference in the world. To attract talent, many corporate executives have started, including volunteer campaigns in their business models. Several companies have even made positions dedicated to pro bono work and volunteer initiatives.
Pro-bono advocate group abillionpluschange.org states that more than 6,400 full-time employees from over 500 American companies are delivering $2 billion worth of pro bono service to help nonprofits meet their needs. The key is to create opportunities for skills-based service so that your employees can build their skills while feeling proud of the social good they are doing. So how exactly can you create a successful program that attracts these employees who want to make a difference? Here are a few tips for creating a volunteer culture in your company’s workplace:
1. Find the right projects for your employees.
To offer skills-based volunteer opportunities to your employees, you need to connect with a nonprofit. If you don’t have existing ties to a nonprofit, finding one to work with can be daunting. Instead of looking for the right nonprofit, you should encourage your employees to join volunteer networks that let them leverage their interests and skills. Through this process, you develop leaders while also doing good in your community and attracting more employees who are interested in making the world a better place. Additionally, this will keep your current employees happy so that they are more likely to stay with your company long-term.
2. Join a volunteer database.
It only takes a few minutes to join a volunteer database. Volunteers can sync their LinkedIn accounts to complete online profiles, or they can input their information manually. On a volunteer database, potential volunteers can search through a number of volunteer opportunities. A volunteer can express interest in a project invitation, at which time the nonprofit will email the volunteer to discuss the project further. If the project meets the needs of both the nonprofit and the volunteer, the two begin working together. These tools are a great way to build partnerships.
3. Make sure the volunteers are satisfied.
According to a 2013 study by True Impact, those who do skills-based volunteering are more likely to report high satisfaction than those who do hands-on volunteering. Skills-based volunteers can work on a variety of projects, from budget assistance to grant writing. They are also able to dedicate their time to helping some critical causes. It’s no wonder they feel rewarded. Still, you must check in with your employees to make sure they are satisfied with the work they are doing. Make sure they are doing a variety of tasks and exercising their skills in the best way possible.
With the growing culture of corporate responsibility that is popping up at successful companies throughout the country, each company must do its part. This way, you can build a positive reputation for your company, increase employee satisfaction, and attract new employees, all while making a positive impact on your community.